Benefiting Big Bro Foundation Big Bro Foundation

Propeller x
Kid Cudi

The Rebel Ragers Tour 2026 Social Impact Partnership

Kid Cudi

What is Propeller

We turn fans into donors, advocates, and activists at scale.

Propeller turns fanbases into recurring donors - generating serious, sustainable revenue for their cause.

3.5M+
Community
14M+
Actions Taken
~$20M
Raised
150+
Artist Partners
100+
Nonprofit Partners

Who We Work With

150+ artists. One platform.

Bryan Cranston
Bryan Cranston
J Balvin
J Balvin
Lizzo
Lizzo
Tiesto
Tiesto
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
Gracie Abrams
Gracie Abrams
Ashe
Ashe
The Lumineers
The Lumineers
Megan Moroney
Megan Moroney
New Kids on the Block
New Kids on the Block
Monrovia
Monrovia
Bryan Cranston
Bryan Cranston
J Balvin
J Balvin
Lizzo
Lizzo
Tiesto
Tiesto
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
Gracie Abrams
Gracie Abrams
Ashe
Ashe
The Lumineers
The Lumineers
Megan Moroney
Megan Moroney
New Kids on the Block
New Kids on the Block
Monrovia
Monrovia

What You Get

A turnkey way to raise serious money for your cause.

+ Recurring monthly donors
+ First-party fan data
+ 3.5M+ reachable users
+ Paid social campaigns
+ In-venue activations every night
+ Positive PR & brand affinity
Kid Cudi
Big Bro Foundation Icon

Breaking the stigma
around Black youth mental health

Break the Stigma

Increase Access

Empower Leaders

Kid Cudi

Every show becomes a movement

Activate fans for mental health at every single stop.

01 - In-Venue Sweepstakes

Turn every show into an impact moment.

A call-to-action is promoted via IMAG screens at every tour stop - or Cudi can shout it out from stage himself. Fans text a keyword from their phone, take an action for mental health, and enter to win a prize like a ticket upgrade or post-show meet & greet - all in under 60 seconds.

33 Tour Stops IMAG Screens Nightly Prizes PA Announcements Mobile QR
Win a Meet & Greet
with Cudi Tonight!
TEXT CUDI TO 99126
MSG & DATA rates may apply. Msg freq may vary. Text HELP for Help. STOP to opt-out.
Details w/o text: propeller.la/events · Privacy: bit.ly/propprivacy · hello@propeller.la

Example of what a nightly prize could look like

Kid Cudi performing

The bigger the prize,
the greater the impact

User
Big Bro Foundation
Monthly Supporter Dashboard
247
Points
12
Actions
$60
Donated
Recommended
BECOME A BIG BRO
MONTHLY SUPPORTER
Join Now
✊
Sign the Mental
Health Pledge
+25 pts
📢
Share Cudi's
Mental Health Story
+15 pts
💰
Donate to
Big Bro Foundation
+50 pts
👥
Invite a Friend
to Join
+30 pts

02 - Monthly Donors

Build a sustainable revenue engine for Black youth mental health.

Fans join as monthly supporters of The Big Bro Foundation and get access to an exclusive community. They earn points for taking actions and referring friends - then redeem those points for rewards.

24/7 Always-On Recurring Revenue First-Party Data Zero Lapsed Donors

The Rebel Ragers Tour

33 Cities. 33 Nights of Impact.

Kid Cudi is already donating $1 per ticket sold to The Big Bro Foundation. Propeller amplifies that commitment by activating fans at every single stop - turning passive concertgoers into monthly donors and mental health advocates.

Apr 28
Phoenix, AZ
May 2
Dallas, TX
May 6
Atlanta, GA
May 8
Tampa, FL
May 15
Cuyahoga Falls, OH
May 22
Tinley Park, IL
May 30
New York, NY (MSG)
Jun 12
Denver, CO
Jun 19
Vancouver, BC
Jun 26
Los Angeles, CA
+ 23 more cities
$1
Per ticket already going to
The Big Bro Foundation
Propeller multiplies the impact

The Partnership

Give & Get

Propeller Handles

  • All campaign creative & landing pages
  • Nightly virtual show monitoring & winner selection
  • Prize fulfillment & fan communication
  • Full compliance, sweepstakes legal & official rules
  • In-venue activation design, IMAG & QR setup
  • Post-campaign reporting & analytics
  • First-party fan data collection & delivery
  • Turnkey monthly donor program (build, launch & manage)
  • Propeller Premier support for the monthly donor club
  • Promotion across 3.5M+ user platform & paid social

The Ask

  • A nightly prize (e.g. post-show meet & greet, ticket upgrade, signed art prints or original Cudi artwork)
  • Social support from Kid Cudi
  • 15-30 sec face-to-camera video (Propeller provides the script)
  • Meta Advertiser access (team-approved)
  • IMAG integration at tour stops and/or call to action from stage
  • 6-8 week promotion window

Proven Results

In-venue activations only — in addition to flyaway & online campaigns

George Strait
George Strait
Jenifer Strait Memorial Foundation
$1.5M+
Raised in-venue
Noah Kahan
Noah Kahan
The Busyhead Project
$239K
Raised in-venue
Kelsea Ballerini
Kelsea Ballerini
Feel Your Way Through Foundation
$223K
Raised in-venue
The 1975
The 1975
Various Nonprofits
$100K+
Raised in-venue

LET'S GOOOOO!

See how we've done it for 150+ artists and counting.

Case Studies